Ideas
Crazy campaign concepts, sharp content angles and ways to make a brand interesting.
I think in crazy campaign ideas, but I measure them in revenue, not just likes.
I take an idea from “what if?” to “look what happened.” Because “we got 100k views” is not the end of the story here.
Crazy campaign concepts, sharp content angles and ways to make a brand interesting.
Content, creators, campaigns, social and distribution that actually bring those ideas to life.
A constant question of: did this actually do anything for the business?
Good pun? Better work.
Now that’s a KPI worth chasing.
Let’s talk ↗